Client
Jellycat
Category
Product Launch
Location
Hong Kong
Jellycat Yacht Club Opening Event
An exclusive VIP event to celebrate the opening of Jellycat Yacht Club.
Jellyfriends and media we treated to a special preview of the themed store the world’s first Jellycat Yacht Club which opened at Harbour City Lane Crawford. Filament helped design a takeover of the luxurious Carlyle & Co, creating an exclusive afterparty event giving guests a chance to immerse themselves in the world of Jellycat with bespoke F&B, a themed photobooth, a customizable keychain workshop and several unique, Instagram-worthy photo moments including a one of a kind Jellycat model yacht.

